While many local businesses have closed their doors since the pandemic began, one St. Louis entrepreneur has used the uncertain times to grow into the largest independently owned eyecare provider in the St. Louis area.
Since March of 2020, Performance Eyecare has expanded from 4 locations to 9 across the St. Louis Metro plus Columbia, MO. Even in the tight labor market, their team has expanded to over 50 members, and has grown from 4 to 12 eye doctors on staff. Gross revenue has increased from $3.6M to a projected $9M this year – and they’re not done growing yet.
Performance Eyecare founder Dr. Dirk Massie is a St. Louis local who has always seen potential in the Midwest market. “Our community is dominated by big corporate healthcare conglomerates who care more about the quantity of people coming through the door than the quality of service they receive. When it comes to something as important as someone’s ability to see, people deserve to work with a doctor who cares as much as they do.”
“Patient retention is extremely important to our team,” says Dr. Massie. “Our goal isn’t just to get new people in the door – we love to watch our patients grow up, have families, and bring their kids in to see us as well.”
When asked about the key to their impressive retention rates, he shares, “Our offices are designed to put people totally at ease. From a comfortable, no-puff exam, to kind and knowledgeable doctors, to a welcoming, friendly face greeting you when you walk in the door, we help people actually enjoy their eye doctor experience.”
Dr. Massie credits his team for the much of the business’ success over the last few years. The staff has thrived under the challenging environment of the pandemic, as well as adapting to the quick growth of the company. “The biggest thing we look for in our hiring process is a positive attitude. We can teach the skills people need to get the job done. But it’s the people who enjoy a fast-paced environment and feeling empowered to make business decisions who really thrive.”