PEC Grows Through the Pandemic, Becoming Largest Independently Owned Provider in the STL Area

While many local businesses have closed their doors since the pandemic began, one St. Louis entrepreneur has used the uncertain times to grow into the largest independently owned eyecare provider in the St. Louis area.

Since March of 2020, Performance Eyecare has expanded from 4 locations to 9 across the St. Louis Metro plus Columbia, MO. Even in the tight labor market, their team has expanded to over 50 members, and has grown from 4 to 12 eye doctors on staff. Gross revenue has increased from $3.6M to a projected $9M this year – and they’re not done growing yet. 

Performance Eyecare founder Dr. Dirk Massie is a St. Louis local who has always seen potential in the Midwest market. “Our community is dominated by big corporate healthcare conglomerates who care more about the quantity of people coming through the door than the quality of service they receive. When it comes to something as important as someone’s ability to see, people deserve to work with a doctor who cares as much as they do.”

“Patient retention is extremely important to our team,” says Dr. Massie. “Our goal isn’t just to get new people in the door – we love to watch our patients grow up, have families, and bring their kids in to see us as well.” 

When asked about the key to their impressive retention rates, he shares, “Our offices are designed to put people totally at ease. From a comfortable, no-puff exam, to kind and knowledgeable doctors, to a welcoming, friendly face greeting you when you walk in the door, we help people actually enjoy their eye doctor experience.”  

Dr. Massie credits his team for the much of the business’ success over the last few years. The staff has thrived under the challenging environment of the pandemic, as well as adapting to the quick growth of the company. “The biggest thing we look for in our hiring process is a positive attitude. We can teach the skills people need to get the job done. But it’s the people who enjoy a fast-paced environment and feeling empowered to make business decisions who really thrive.”

Don’t Miss Out on Scratch-Off September!

What does the month of September mean to you? Do you think about the change of seasons from the hot summer to the crisp, cool fall and switching out your sandals for tennis shoes and your swimsuits for scarves? Do thoughts of Labor Day weekend and back-to-school activities spring to your mind?

You know what SHOULD come to mind? Your eyesight!

We at Performance Eyecare are once again hosting our famous Scratch-Off September event here at our place in business in beautiful Swansea, Illinois!

Don’t have vision benefits? No problem! During Scratch-Off September, you don’t NEED benefits to participate! Whether you’re a long-time patient, a newcomer, or a curious passer-by, all are welcome to come in and take advantage of this awesome promotion!

If you’re not familiar with Scratch-Off September, then boy, are you missing out! Throughout the entire month of September, you can come in anytime during our business hours to take advantage of some awesome discounts!

What do you have to do? Simple – just bring in your lucky penny and get ready to scratch!

When you come in, you’ll be handed your very own scratch-off card. All you’ll need to do is use your penny to scratch your card, and you will reveal your discount. You can get up to 50% off toward your eye exam AND frames for prescription glasses or sunglasses!

If you’re ready to take advantage of all of our special promotions, come on over to our office or call us at (618) 234-3053 to find out more information! You can also check out all that we have to offer on our website at www.PerformanceEyecare.com. Call today to schedule your appointment and come on in sometime during the month of September to make sure that you don’t miss out on our great deals! Your eyes (and your wallet!) will thank you!